Bring 2 cups water to a boil in a medium saucepan. Stir in rice and salt and return to a boil over medium-high heat.
Remove from heat and let steam, covered, for 5 minutes. Then spread onto a rimmed baking sheet. Let rice cool completely then transfer to a large bowl.
On a separate bowl, whisk the oil, honey, garlic, cumin, 1/2 tsp kosher salt, 1/2 tsp pepper, lime zest and remaining lime juice. Drizzle the dressing over the rice.
Add the tomatoes, avocado, jalapeño and cilantro. Toss to combine. Taste for salt & pepper and add more if needed.
When ready to serve top with chopped cilantro (optional)